New-York Historical Society's Bill Shannon Dictionary of New York Sports

Category Archives: Public relations

Jim Trecker

Jim Trecker (Public relations.  Born, Los Angeles, CA, May 14, 1945.)  A leading soccer executive, James E. Trecker was also a public relations official with such disparate organizations as the Jets and Madison Square Garden.  Trecker served as assistant public relations director of the Jets (1969-75) under Frank Ramos (q.v.).  He was the vice president of corporate communications at the Garden (1981-86) before becoming the senior vice president, communications, for World Cup U.S.A. 1994 in 1991.  Trecker was also deputy secretary general of the U.S. Soccer Federation (1997-98) and founded International Soccer Consultants in 1987.  He has headed his own firm since 1995, representing such clients as Major League Soccer, F.I.F.A., A.C.O.G., and Japan 2002.  Earlier, he had served as assistant public relations director of the Skyliners, the United Soccer Association team that played in Yankee Stadium in 1967, was public relations director of the Cosmos (1976-77), the North American Soccer League (1978-79) and the N.A.S.L.’s Washington Diplomats (1980), where he was also a vice president.  His brother, Jerry, was a long-time soccer columnist for the Hartford (Conn.) Courant.

Irving Rudd

Irving Rudd (Public relations.  Born, New York, NY, Oct. 13, 1917; died, Manhasset, NY, June 2, 2000.)  It was perhaps natural that Irving Rudd would be attracted to the boxing business, even if as a publicist rather than as a pugilist.  He grew up in the Brownsville section of Brooklyn that was prime boxing territory during his youth.  New York in the 1930s abounded with small, neighborhood fight clubs, and Rudd began as a youngster working as a publicist for many of those clubs.  He became so well known for his endeavors that, in 1951, he was hired by the Brooklyn Dodgers.  Among other duties, he edited the club’s newsletter, Line Drives.  With the Dodgers’ impending westward move to Los Angeles, Rudd became the public relations director of Yonkers Raceway in 1957.  His most famous stunt was publicizing an error (that he deliberately made) that misspelled the track’s name as “Yonkers Racewya.”  But Rudd couldn’t stay away from boxing indefinitely.  In 1976, he returned to the fight game.  He was the publicist for numerous major events, including Muhammad Ali-Leon Spinks fight and the Montreal bout between Sugar Ray Leonard and Roberto Duran working for Top Rank Boxing.

Frank Ramos

Frank Ramos (Public relations.  Born, Valley Stream, NY, Aug. 5, 1938.)  The longest-serving public relations representative for a single New York pro team, Frank R. Ramos was the Jets’ head publicist for 36 years (1966-2002).  Ramos joined the Jets in June 1963, as the assistant to Joe Cahill, his former boss at West Point.  Ramos had served in the U.S. Army from Nov. 1960 to Oct. 1963, a part of which time he spent at West Point, where Cahill then hired him as assistant director of sports information.  When his boss went to the Jets in April 1963, Ramos became the acting director of the office.  Slightly over two months later, Ramos was also with the Jets.  He was a political science major at Florida State who began his career as a sportswriter for the Miami Daily News before entering the Army.  He retired from the Jets Mar. 1, 2002.

Bill Steinman

Bill Steinman (Public relations.  Born, New York, Dec. 31, 1944.)  For over 40 years, William Charles Steinman has been a fixture in Columbia’s sports publicity office.  Steinman, a Hofstra graduate, came to Columbia in 1970 and spent 14 years as assistant director of the sports information office.  He succeeded Kevin DeMarrais (q.v.) in 1984 and was director of the office until 1994.  In a restructuring, Steinman became associate director that year under Brian Bodine.  From 1998 on, he continued to handle sports alumni publications and certain events even after his formal retirement in 2002.  He was inducted into the Columbia Sports Hall of Fame in 2010.  Steinman had a long history with the Nets as well, serving as the club’s head statistician in 1969-70 and as a game statistician until 1977, when the team left Nassau Coliseum and moved to New Jersey.  He was also a game-day aide as play-by-play typist for the Jets (1979-84).  Steinman’s younger brother, Jim, is a composer who has written most of Meat Loaf’s music and the 2002 Broadway muscial, “Dance of the Vampires.”

Garry Schumacher

Garry Schumacher (Public relations.  Born, Brooklyn, NY, Nov. 2, 1901; died, San Francisco, CA, Oct. 22, 1978.)  He was effectively the only head publicist the Giants ever had in New York, but Garry Schumacher also had a lengthy career as a sportswriter.  Born in Greenpoint, Schumacher began as a teenager with the Brooklyn Standard-Banner and then moved to The Globe.  In 1922, he became the Brooklyn sports editor of the Evening Journal.  Schumacher covered the Dodgers until 1927, then spent 15 seasons (1927-41) with the Giants before covering Brooklyn again in 1942.  From 1943-46, he followed the Yankees for what was by then the Journal-American but, at the end of the 1946 season, left the paper to become what was titled director of promotion for the Giants.  Schumacher was, in reality, the public relations director, the team’s first.  After the Brooklyn Eagle was shut down in a strike before the 1955 season began, Schumacher hired Billy Goodrich, who had covered the Giants for the paper, as the director of publicity.  But Schumacher remained the chief publicist for the Giants until they moved to San Francisco after the 1957 season.  He moved with the team and was, officially, director of public relations for them there until he retired in 1971.

Walter St.Denis

 Walter St. Denis (Sports editor.  Born, Pembroke, Ont., Mar. 19, 1877; died, New York, NY, Feb. 15, 1947.)  When boxing returned to New York as a legal sport in 1911, the Frawley Law did not permit official decisions on bouts.  Fans (and bettors) turned to newspaper experts for the determination of winners (and losers).  Of the more than dozen major dailies published in Manhattan, all offered “expert opinion” on the bouts, but Walter St. Denis, sports editor of The Globe, and Bob Edgren of the Evening World were the two the public considered authoritative.  Bookmakers paid off on their verdicts.  St. Denis came to New York in 1895, joining The Sun as a night copyboy.  He gravitated to sports, became a writer, and became The Globe sports editor in 1905, where he became famed for his boxing reporting and analysis.  When The Globe closed on June 2, 1923, St. Denis moved to The Evening Mail.  But The Mail was merged into The Evening Telegram in January 1924, leaving St. Denis out of work.  He wrote for papers in Miami, Fla., and Newark, N.J., before returning to New York in 1927 as the boxing publicist for Madison Square Garden.  In 1934, St. Denis was hired by Mike Jacobs (q.v.) as the publicity director of his 20th Century Sporting Club, then the city’s major boxing promoter.  When Jacobs took over the Garden boxing promotions, St. Denis returned to the Eighth Avenue arena.  He suffered a stroke Feb. 14, 1947, and died at Polyclinic Hospital the next day.

Jay Horwitz

Jay Horwitz (Public relations.  Born, New York, NY, Aug. 14, 1945.)  An omnipresence with the Mets, Jay Edward Horwitz has been the club’s public relations director for more than two decades.  Horwitz began that job April 1, 1980, after tours as sports information director at N.Y.U. (1969-72) and Fairleigh Dickinson (1972-80).  Horwitz became vice president, media relations, Feb. 7, 2001.  He started his career as a sportswriter for the Herald News of Passaic, N.J., in 1967, after graduating from N.Y.U., where he majored in journalism.  Horwitz also holds a master’s degree in political science from N.Y.U. (1969).

John Halligan

John Halligan (Pulbic relations.  Born, Englewood, NJ, Feb. 25, 1941; died, Franklin Lakes, NJ, Jan. 20, 2010.)  Long associated with the Rangers, John Thomas Halligan became the resident historian of hockey in New York as an executive with the N.H.L.  Halligan came to the Rangers out of Fordham in 1963 as assistant to club publicist Herb Goren.  He succeeded Goren as public relations director in 1964 and 10 years later added the responsibility of business manager.  Halligan was the N.H.L. director of communications for three years (1983-86) and returned to the Rangers for four years (1986-90).  He served as vice president, communications, and director of community relations before returning to the N.H.L. in 1990, where he served as director of communications and special projects.  Halligan was instrumental in the creation of the N.H.L.’s Lester Patrick Award (1966) – which he won in 2007 – founded the Rangers Alumni Association (1981), and conceived and developed the N.H.L. Milestone Program (1982).  He also helped to develop the N.H.L. Presidents’ Trophy in 1985.  Halligan is the treasurer of the “Ice Hockey in Harlem” program and serves on numerous committees, including the selection committee of the U.S. Hockey Hall of Fame.  Halligan has also written several books, including the official 75th anniversary book of the Rangers (2000).  He retired from the N.H.L. in 2006.


Red Patterson

Red Patterson (Public relations.  Born, Long Island City, NY, Feb. 1, 1909; died, Fullerton, CA, Feb. 10, 1992.)  Arthur E. (Red) Patterson had the unique distinction of being the first public relations director of the New York Yankees and the last one for the Brooklyn Dodgers.  Patterson, a New York University graduate, covered baseball for the New York Herald Tribune during much of his 17-year career with the paper and served as chairman of the New York chapter of the Baseball Writers (1943-44) before joining the National League publicity operation in Dec. 1945.  In 1946, he became the first full-time public relations director for a major league team when he joined the Yankees.  Prior to that time, what publicity there was generally was handled by the club’s road secretary, who doubled as a part-time press agent.  Patterson stayed with the Yankees until 1954 when he moved to the Dodgers. During his tenure with the Yankees, he was instrumental in making Old Timers’ Day an annual event.  He also introduced the tape measure to baseball.  Mickey Mantle walloped a massive home run off the Senators’ Chuck Stobbs in Washington on April 17, 1953, and Patterson, as the legend has it, went outside, paced off the distance from the back of the ballpark, and found the youngster who collected the ball.  After doing that, he returned to the press box to announce the homer traveled 565 feet.  Jane Leavy’s book on Mantle has debunked that myth.  Home run measurements are now a standard item in baseball statistics.  When the Dodgers moved to Los Angeles in 1958, Patterson went along, and later served as president of the then-California Angels (1975-77).

Murray Goodman

Murray Goodman (Public relations.  Born, Pekrokov, Russia, Jan. 1, 1914; died, Toms River, NJ, Mar. 8, 1996.)  Coming to the United States at age five, Murray Goodman grew up into the sports field in the 1920s, the so-called “Golden Age of American Sports,” but once became so disgusted with the business that he became a top insurance salesman.  Goodman worked as a sportswriter for the Hearst Syndicate’s wire service, the Universal Service.  In 1931, the U.S. merged into the International News Service and Goodman went along into the new operation, which was headquartered in the Daily Mirror building on East 45th Street.  But he gradually became disenchanted with the sports environment and left I.N.S. to sell insurance.  Goodman actually got into the boxing publicity business by something of an accident.  When French champion Marcel Cerdan came to the U.S., his promoters were aware of Goodman through his insurance connections and hired him to do publicity.  From there, Goodman became one of the premier boxing publicists in the history of the sport.  From 1949 to 1960, he was the chief publicist for the Madison Square Garden boxing operation.  Subsequently, he worked for a dozen years for Don King, who emerged as a major power in the sport during Goodman’s tenure.  Goodman left the Garden to become the public relations man for Yonkers Raceway in 1960 and two years later moved into another sport when he was hired by Harry Wismer, who owned the New York Titans of the American Football League.

About This Dictionary

The Bill Shannon Biographical Dictionary of New York Sports is an open database of sports biographies maintained by Jordan Sprechman and Marty Appel. We welcome public and scholarly contributions and suggestions.

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About Bill Shannon

A prolific author, wire service sports reporter, long time Major League Baseball official scorer, football statistician, sports museum founder, theatrical agency owner and public ... read more

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